15+ years of senior marketing communication experience including:
- Strategic marketing communications
- Driving digital transformation
- Global brand development
- Press and PR management
- Crisis communications
- Celebrity & influencer management
- Internal communications
- Content creation & storytelling
- Change management
- Stakeholder management
- Filming & documentary expertise
- Social media management
- Policy & Campaigning
Testimonials:
“Fiona has been an invaluable consultant for our charity when we really needed it. She has provided excellent communications advice and support from writing our crisis communications plan to sitting on our recruitment panel for our comms manager to providing an integrated marcomms plan for a national awareness raising opportunity ITV was spearheading. She is highly knowledgeable and provided incisive and constructive comments on a range of issues for us. I valued her positive attitude and quick responses – I would recommend her unreservedly.”
Garry, CEO Medaille Trust
“I worked with Fiona for many years and across numerous joint projects at Make-A-Wish UK. Her energy, integrity and sheer ability to deliver what is required cannot be over-stated. She has a natural understanding of how PR and marketing can deliver transformational change for an organisation; she sees the opportunity, develops the concept and ensures she – and her team – deliver the results. Importantly, Fiona can lead a team, inspiring and enabling people to achieve great things. Without doubt I would recommend Fiona to any organisation, either on a permanent or interim basis, that wants to drive forward its PR, comms and marketing functions.”
Karen England, Director of Fundraising and Marketing, Make-A-Wish UK
“Over many years of working with Fiona, she proved herself to be an imaginative, insightful and successful Head of Communications. Her particular strengths included: developing the Make-A-Wish brand; creating effective and compelling content; working with (often demanding!) celebrities; and handling difficult and emotional issues with great sensitivity.
Equally adept at working operationally or strategically, Fiona built strong relationships with a wide range of stakeholders and also recruited, developed and led the Communications team to great effect. Over a number of years, she grew and extended significantly the influence of Make-A-Wish’s external communications activities, alongside her own professional and personal development.
Away from her core Communications role, Fiona was also a highly valuable member of the senior management team who took her wider responsibilities very seriously. I’d recommend Fiona to anyone looking to take advantage of her considerable experience and skill set.”
Neil, CEO Make-A-Wish UK
“Fiona has been instrumental in setting up the communications strategy and policy for The Cot Project. Her approach is strategic yet detailed. She has such a wealth of experience – I would recommend her to anyone setting up a new charity or looking for someone to refresh their comms, strategy or crisis policy.”
Charlotte, Founder & Chair of The Cot Project
“Fiona’s approach to creative solutions always inspired those around her to think in unorthodox ways and challenge themselves to form fresh ideas continually. She has a great depth of experience working in a wide range of marketing, communications and has a beautiful touch of creativity. She played a significant role with me in the rebranding of Make-A-Wish globally.”
John, Chief Strategy Officer, Make-A-Wish International
“I have had the pleasure of working with Fiona on our Trustee board for the best part of a decade. She has brought extremely rounded and honed communications experience and strategic overview to the organisation as well as contributing incisive thinking in a number of other areas. In addition her intuition and ability to see the funny side of things means any organisation will be lucky to have her on board.”
Daniel, Chairman, Anne Frank Trust U.K.
Winner of an Inspiring Communications Award – 2020 Pandemic:
“Fiona has gone above and beyond, ensuring team well being and morale remain a priority. By ensuring staff and volunteer wellbeing is emphasized across all communication channels, Fiona has shown the importance of prioritising self-care for those offering vital support in a time of national emergency. Playing an integral role in steering Cruse Bereavement Care through Coronavirus’ challenging times Fiona uses compassion and understanding to ensure service delivery does not come at the cost of staff welfare. Supporting the COO in taking the reins when the pandemic hit she was instrumental in empathetically communicating fast-moving changes in working practice while supporting her team. As Cruse completely overhauled the way they provided support to bereaved people overnight Fiona ensured that, despite an ever-increasing workload, team wellbeing and morale remained a priority. Whether quickly identifying internal and external communications strategy changes, determining key messages, she always goes above and beyond to support others. Facing massive demand for services as the number of people dying in tragic circumstances grows, and bereaved people face painful restrictions and isolation, is not easy. But within days of lockdown Cruse had created a comprehensive and regularly updated coronavirus section on their website providing vital information and support. More than that though, effective briefing led to the ability to quickly respond to media queries, provide well-prepared spokespeople, and place articles in the press. Plus thanks to Fiona recruiting a new Digital Lead, and quickly incorporating them into the team remotely, Cruse has been able to work on digital development – integrating web chat as an additional support channel. A huge professional and personal support to colleagues Fiona is a source of invaluable advice to others. And her reassuring and supportive tone, while effectively communicating constant changes that were a source of worry for volunteers during lockdown has not gone unnoticed. A recent internal communications survey showed high levels of engagement and appreciation for how everyone had been kept informed which no doubt was helped by Fiona’s work. Checking people are coping, always being aware of the dangers of burning out, and constantly inspiring staff to do their best, Fiona is a shining beacon of support for all those who know her.”
Winner of an IF Design Award 2023 for the Brand Refresh of Cruse Bereavement Support
“The brand refresh is for a charity supporting people experiencing bereavement. It was developed to address the issue of greater awareness. The brand is now more accessible, approachable, sympathetic, understanding and inclusive, encouraging engagement and benefiting a wider group of people. The brand should be awarded because it has a highly sensitive visual identity and tone of voice, created for people at a time when bereavement support is an increasingly vital social issue. The brand is special because it embodies Cruse’s values – kind, genuine, inclusive – reflecting their ambitions to be ‘here for everyone experiencing grief. “
Fiona Brydon 